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Understanding the Four Main Categories of SEO

For beginners, SEO (Search Engine Optimization) may sound complicated. However, it’s something that you need to understand fully so you can make the most out of it. SEO is a way to improve your website so that it will appear closer to number one on dominant search engine results pages. To put it simply, SEO will improve search engine rankings. Without a doubt, SEO increases the quality of websites by making it faster, and easier to navigate.

If you own a website, remember that every day, millions of users look for solutions to their problems. With the help of SEO, you are putting your business in the forefront to cater to the needs and desires of the Internet users. It’s critical that you understand the four main categories of SEO so you can make the most out of it. Here are the categories:

Technical SEO

Technical SEO will ensure that a search engine can read your content. Much of this will be handled by the content management system that you use. There are main areas to consider when you’re dealing with Technical SEO – crawl (if a search engine can explore your site), index (pages search engine should index and return), mobile (website should be adaptable to mobile users), speed (page load times), tech (search engine tech or CMS) and hierarchy (the structure of your website).

If you’re starting with WordPress for your website, technical SEO is something that you can let go easily. However, if you have a large website with millions of pages every day, technical SEO becomes more important. Simply put, technical SEO is part of your web design as well as development.


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You have to understand that content is the king. You can consider the website as the wrapper. The gift is the content. Content will allow you to showcase things about your business to your visitors. Remember that a solid content marketing is the most practical way to promote your business and present it to a wider audience. When it comes to content, you have to think of two things – publishing relevant content and updating your content regularly. You can consider wicked article creator for this.

On-site SEO

Your website should be optimized at an individual page level. Main areas to focus here include keyword research, page titles, Meta descriptions, calls to action, user experience, and many more. Optimizing your site means taking time to think about your customers. If you’re a local business, local SEO is crucial. Your location and address will become important optimization points.

Off-site SEO

SEO also includes authority building. Building authority will involve link building. Keep in mind that links play an important part in developing organic rankings. However, many consider this the hardest part of SEO. To be successful in your link-building efforts, you need to revisit the content of your site and create something of value.

With the right strategy, you will be ahead of your competition. If you’re ahead of your competition, it will translate to more customers and more sales. You need to understand every concept or idea before you indulge in SEO.